Analytics tool monitoring is essential for any site (it could be a SharePoint site, ASP .Net site or a site created using any other technology and platform) to track the user interaction with the site. The analytics data will help to analyze the pattern or the information that attracts more attention of the user. The analytics enables us to track the interaction of users from different regions and using different devices to access the information from site.
source https://www.c-sharpcorner.com/article/add-google-analytics-to-sharepoint-sites/
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