The Bot Application runs inside an application, like Cortana, Skype, web chat, Facebook, Message, etc. Users can interact with bots by sending them messages, commands, and inline requests. You control your bots using HTTPS requests to the bot API. Cortana is a virtual assistant created by Microsoft for Windows 10, Cortana Device and Windows 10 Mobile, the higher will be the chance of customers getting help related support and sales. Unlike other bots which are available on business web pages which provide visibility only to the customers visiting their site, a Cortana bot is very easy to find. It is visible to around 150 million people across 13 countries.
source https://www.c-sharpcorner.com/article/create-and-build-a-cortana-bot-using-microsoft-bot-framework/
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